GPS distribution is fast becoming main-stream. This owes mainly to the cost effective nature of the medium. Many distribution companies will charge a fixed rate per thousand flyers distributed. With an average return on investment rate of around 1%, for a relatively small outlay, a well-managed, targeted door drop campaign can produce excellent results. Leaflet Distribution offers a premium door to door distribution service, providing reliable, guaranteed delivery by uniformed GPS tracked staff, throughout the Sydney.
When planning the details of a leaflet distribution campaign, one will have to choose between ‘solos’ and shared distribution. ‘Solos’ simply means that the flyer is distributed on its own; no other material from any other company will go through the letterbox with your leaflet. This is widely regarded as the preferable option, owing to the far superior return rates that one can expect from this method.
Leaflet distribution can be a fantastic way to build up brand recognition over a period of time. Conducting a targeted leaflet distribution campaign over a period of time, dropping to the same houses each week is certainly not the easy way out, and will never be regarded as a quick fix. It is however, a sustainable way to ensure steady growth of business in an increasingly tough market place.